Marketing data and analytics Associate - TD Asset Management

Work Location:
Toronto, Ontario, Canada

Hours:
37.5

Line of Business:
TD General

Pay Details:
$65,600 - $98,400 CAD

TD is committed to providing fair and equitable compensation opportunities to all colleagues. Growth opportunities and skill development are defining features of the colleague experience at TD. Our compensation policies and practices have been designed to allow colleagues to progress through the salary range over time as they progress in their role. The base pay actually offered may vary based upon the candidate's skills and experience, job-related knowledge, geographic location, and other specific business and organizational needs.

As a candidate, you are encouraged to ask compensation related questions and have an open dialogue with your recruiter who can provide you more specific details for this role.

Job Description:

TD Asset Management (TDAM), a member of TD Bank Financial Group, is a leading North American investment manager offering progressive investment solutions to both institutional and individual investors. For over two decades, the organization has established competitive market positions in active, quantitative and passive portfolio management. As of December 31, 2024, TDAM manages over $459 billion in assets on behalf of pension, insurance, endowment/foundation and corporate clients, as well as high-net worth clients and retail mutual funds and ETFs.

Reporting to the Senior Manager, Content Marketing, the Associate is responsible for collecting data from various platforms to provide audience engagement updates on our content marketing activities and identify trends and opportunities. In addition, he/she will also help to provide regular content engagement updates to senior leaders and provide recommendations to help improve TDAM's content marketing strategies to achieve business goals. The ideal candidate should be a self-starter, possess a curious mind and be able to use data to identify marketing trends, gaps and opportunities.

Job Description :

Accountabilities:

• Monitor and report key competitors to identify actionable insights to help improve content marketing tactics to increase audience engagement and sales.
• Maintain, evaluate and present monthly dashboard for core performance metrics
• Provide guidance to business on content effectiveness, including intelligence on what topics resonate best with our audiences/channels
• Identify, track and report KPIs
• Analyze investor and sales trends to identify content gaps and opportunities
• Track and interpret website traffic, email marketing and social media engagement metrics.
• Complete ad hoc research requests to support marketing and sales teams.

Requirements:

• 1-3 years experience managing and analyzing data

• Strong analytical skills with the ability to take data and transform it into a story, providing relevant actionable insights

• Strong aptitude for technology, including software such as Tableau and Adobe Analytics.
• Self-starter with hands-on approach
• Show initiative and resourcefulness
• Adaptable and flexible
• Creative thinker and problem solver
• Exceptional attention to detail
• Strong written and verbal communication skills
• Ability to multi-task in a fast paced production environment
• Sound understanding of financial markets, investment products and sales channels
• Team player

Nice to haves:

• Experience with Adobe Analytics, Salesforce, Tableau, Pardot
• Knowledge of TDAM's various sales distribution channels (i.e. retail, institutional)
• Desire to learn and test different/new software
  • Knowledge of Python or equivalent.
  • Knowledge of TDAM Product and Services

**Please note employees will be going to the office 4 days starting March 2025**

Who We Are:

TD is one of the world's leading global financial institutions and is the fifth largest bank in North America by branches/stores. Every day, we deliver legendary customer experiences to over 27 million households and businesses in Canada, the United States and around the world. More than 95,000 TD colleagues bring their skills, talent, and creativity to the Bank, those we serve, and the economies we support. We are guided by our vision to Be the Better Bank and our purpose to enrich the lives of our customers, communities and colleagues.

TD is deeply committed to being a leader in customer experience, that is why we believe that all colleagues, no matter where they work, are customer facing. As we build our business and deliver on our strategy, we are innovating to enhance the customer experience and build capabilities to shape the future of banking. Whether you've got years of banking experience or are just starting your career in financial services, we can help you realize your potential. Through regular leadership and development conversations to mentorship and training programs, we're here to support you towards your goals. As an organization, we keep growing - and so will you.

Our Total Rewards Package
Our Total Rewards package reflects the investments we make in our colleagues to help them and their families achieve their financial, physical, and mental well-being goals. Total Rewards at TD includes a base salary, variable compensation, and several other key plans such as health and well-being benefits, savings and retirement programs, paid time off, banking benefits and discounts, career development, and reward and recognition programs. Learn more

Additional Information:
We're delighted that you're considering building a career with TD. Through regular development conversations, training programs, and a competitive benefits plan, we're committed to providing the support our colleagues need to thrive both at work and at home.

Please be advised that this job opportunity is subject to provincial regulation for employment purposes. It is imperative to acknowledge that each province or territory within the jurisdiction of Canada may have its own set of regulations, requirements.

Colleague Development
If you're interested in a specific career path or are looking to build certain skills, we want to help you succeed. You'll have regular career, development, and performance conversations with your manager, as well as access to an online learning platform and a variety of mentoring programs to help you unlock future opportunities. Whether you have a passion for helping customers and want to expand your experience, or you want to coach and inspire your colleagues, there are many different career paths within our organization at TD - and we're committed to helping you identify opportunities that support your goals.

Training & Onboarding
We will provide training and onboarding sessions to ensure that you've got everything you need to succeed in your new role.

Interview Process
We'll reach out to candidates of interest to schedule an interview. We do our best to communicate outcomes to all applicants by email or phone call.

Accommodation
Your accessibility is important to us. Please let us know if you'd like accommodations (including accessible meeting rooms, captioning for virtual interviews, etc.) to help us remove barriers so that you can participate throughout the interview process.

We look forward to hearing from you!

Language Requirement (Quebec only):
Sans Objet